Lovers Lane prepared for starring role on Valentine’s Day 2015


Bradley Cox and Erin Barrow At Lovers Lane
          The Only Lovers Lane in Qld


A SPECIAL monument to love in Ipswich is gearing up for some heavy traffic this Saturday for Valentine’s Day.
Ipswich City Council Division 10 Councillor David Pahlke said Lovers Lane on the Brisbane Valley Highway at Ironbark was believed to be the only official Lovers Lane in Queensland.  “The site regularly attracts the attention of people passing by as well as those with a penchant for romance and on Valentine’s Day attracts lovers of all ages visit the spot to often renew their vows,” Cr Pahlke said.
Lowood couple Bradley Cox and Erin Barrow visited Lovers Lane this morning ahead of their upcoming nuptials at Woodlands of Marburg on Valentine’s Day.  The pair who have been a couple for three years will be joined together as husband and wife this Saturday in front of 50 guests from throughout Queensland and New South Wales.  Cr Pahlke said Lovers Lane had a long history.
“The spot has been developed into a symbolic stopping off point for young lovers and couples and anecdotal evidence exists that the road was name had been called Lovers Lane since the 1960s.   “In those days this rural road was under the jurisdiction of Moreton Shire Council.
“To highlight its status as Queensland’s only Lovers Lane Ipswich City Council erected a special bus shelter focusing on the name.”  Cr Pahlke said the Lovers Lane street sign was continually being stolen so a special welded version was made and prickly Bougainvilleas planted to deter possible thieves. “Then the bus shelter, the garden bed and the symbolic heart were installed.  Cr Pahlke said last year council had installed a new sign detailing the history of Lovers Lane as well as a new street sign for the road.  He said the site had always drawn attention sometimes unfortunately for the wrong reasons.  “A few years back it caught the attention of thieves who used a grinder to steal the decorative heart leading to its later replacement by council.”  Lovers Lane street signs can be purchased from council as a memento and cost about $100 for a double sided sign.
Valentine’s Day facts:
·         Valentine’s Day is celebrated in many countries worldwide;
·         The origins of Valentine’s Day are not clear but many believe it stems from the story of St Valentine, a Roman priest who was martyred on or around February 14 in the year 270;
·         The day has become increasingly popular in Australia over the years, particularly during the late 20th century and it continues to be observed among many Australians today;
·         Some people choose Valentine’s Day as the day to propose to their partners while others set February 14 as their wedding day;
·         Valentine’s Day in Australia is believed to have already surpassed Father’s Day and Easter in terms of revenue generated for businesses and is closing in on Mother’s Day;
·         Last year (2014) it was estimated by market research analyst  IBISWorld that Australians would spend $791.4 million prior to Valentine’s Day;
·         It was also estimated that the average Australian spent $86 on their loved one;
·         The most popular gifts are romantic getaways, flowers, chocolates and sweets, clothing and apparel and dining;
·         Valentines’ Day generates 10% of florists’ annual sales according to IBISWorld and;
·         Australians were expected to spend $14.6 million on cards for Valentine’s Day last year (2014).

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