Queensland has secured the largest international country music festival in the Southern Hemisphere, CMC Rocks QLD (Queensland) to be held 13-15 March 2015.
Minister for Tourism and Major Events Jann Stuckey today announced event organisers Chugg Entertainment and Rob Potts Entertainment Edge would move the event previously known as CMC Rocks the Hunter, north of the border next year to Willowbank Raceway in Ipswich. “The announcement of this popular event moving to Ipswich is a major coup for our tourism industry and will be a fantastic addition to Queensland’s diverse major events calendar in 2015,” Ms Stuckey said.
“CMC Rocks QLD is expected to attract more than 5,000 international and interstate visitors to Ipswich for the three-day music festival. “The event will provide a great opportunity to showcase the greater Brisbane region to the important US visitor market through its association with Storme Warren, Festival MC and host of Headline Country, an American Country news and entertainment program broadcast to more than 62 million households. “Additionally, coverage profiling the festival and region will be broadcast across Australia on Foxtel’s Country Music Channel. “The Queensland Government’s 20-year plan for tourism, Destination Success, recognises the importance of supporting events such as this to drive repeat visitation and showcase the state’s unique experiences as the industry strives toward the goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020.”
Rob Potts Entertainment Edge CEO Rob Potts said CMC Rocks, now in its eighth year, had become a favourite with country fans, who travelled from all over Australia and overseas to attend the music festival. “The large site at Willowbank Raceway southwest of Brisbane opens up exciting opportunities for us in the way we stage the event, along with greater catering and entertainment options enhancing the festival experience for everyone,” Mr Potts said.
“Located off the Cunningham Highway, Willowbank Raceway is approximately a one hour drive from both the Brisbane and Gold Coast airports and with train and bus shuttle options available, travel to and from the event will be much quicker and easier. “We are excited to move the festival to South East Queensland as we look to double the size of the event over the next three years.”
Chugg Entertainment Chairman Michael Chugg said he was excited to announce the huge headliner for the 2015 festival was Lady Antebellum. “This will be Lady Antebellum’s first ever performance at CMC Rocks and as they are one of the biggest bands in country music, they will absolutely bring the house down,” Mr Chugg said. “We’ve been working hard over the past few months to lock down one of the best line-ups the festival has seen and I can’t wait to reveal the full line-up.”
Foxtel General Manager, Music Channels and Digital Rebecca Batties said Foxtel’s Country Music Channel (CMC) is Australia’s only television destination for country music. “We are very proud to continue our successful long term presentation of CMC Rocks,” Ms Batties said. “The festival has been hugely popular both on ground and on air and we think Queenslanders will embrace the festival in this exciting new location. “We are looking forward to another massive year of CMC Rocks in 2015.”
Ipswich City Council Mayor Paul Pisasale said he was thrilled at the prospect of welcoming such a significant international music event to the city. “CMC Rocks has established itself as a major country music event on the world stage,” Cr Pisasale said. “Ipswich is ready for an event of this size, and the location selected at Willowbank Raceway ticks all the boxes for the event organisers. “While not previously known for its ability to host major music events, Ipswich’s motorsport precinct is open to new and exciting opportunities such as CMC Rocks. “Our city is ready to welcome country music fans while local businesses also stand to share in the economic benefits such a major event brings to the region.
“Two of this county’s leading entertainment companies have joined forces to bring the best international and Australian country music artists to Ipswich.”