Council car becomes latest tool in the promotion of Ipswich

Ipswich tourism volunteers (from left) Sandra Harle, Brenda Dayes and Rhonda Pocock will be helping Ipswich City Council Tourism and Libraries Committee Chairperson Councillor David Pahlke seated in the new Discover Ipswich van to market the city next week as part of Discover Ipswich Week.
IPSWICH’s newest billboard will be taking to the streets from next week to promote the city.  Ipswich City Council Tourism and Libraries Committee Chairperson Councillor David Pahlke said council had taken one of its existing vehicles and had it specially sign written to turn it into a mobile tourism billboard.  “The wrapping of this vehicle in the Discover Ipswich branding and imagery will provide an ongoing promotional activity to raise awareness of tourism experiences with both local residents and visitors,” Cr Pahlke said.
“It will give us an ongoing and mobile platform for promoting council’s Discover Ipswich message which is central to our tourism promotion activities.”  Cr Pahlke said the first job for the new look vehicle would be to transport the Discover Ipswich Street Team to a range of locations around the city while promoting Discover Ipswich Week.  “This week is running from tomorrow (April 4) until April 12 to showcase Ipswich and encourage residents to discover their city.”  Cr Pahlke said the street team would be popping up between April 7 and April 11 at a variety of Ipswich locations such as Queens Park, Robelle Domain, River Heart Parklands, The Workshops Rail Museum and the Ipswich Art Gallery. Exact locations are yet to be determined.
“We will be hitting the streets to encourage Ipswich residents to discover all the great things to see and do in their own backyard and to become ambassadors for Ipswich. “There will be two daily visits to hot spots throughout the city with members of the street team only spending up to an hour onsite in these locations distributing special Discover Ipswich packs. “If you spot the Discover Ipswich car or you hear where they’ll be on River949, stop in to grab a Discover Ipswich pack containing the 2014 Discover Ipswich Guide, discounts and special offer coupons from local tourism and hospitality businesses and some other goodies.”  “Details of the visits will be posted beforehand to the Discover Ipswich Facebook page so make sure you like the page to receive updates as well as listen to River 949 for updates.”
For further information about Discover Ipswich Week and tourism in Ipswich visit the Discover Ipswich website at www.discoveripswich.com.au/

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